Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.latoys.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

• Cookies – Data files placed on your device that often include an anonymous unique identifier. For more information about cookies, visit http://www.allaboutcookies.org.

• Log files – Track actions occurring on the Site and collect data including IP address, browser type, ISP, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels – Electronic files used to record browsing behavior.

• Analytics tools – We use Google Analytics and Microsoft Clarity to understand how customers use the Site and improve performance.

When you make or attempt to make a purchase, we collect certain information including:

• Name

• Billing address

• Shipping address

• Payment information (Visa, Mastercard, American Express, Discover, Diners Club, Apple Pay, Google Pay, Shop Pay, PayPal, Amazon Pay)

• Email address

• Phone number

We refer to this as “Order Information”.

When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

 - Communicate with you

 - Screen for fraud or risk

 - Provide customer support

We use Device Information to:

• Detect fraud and security risks

• Improve website functionality

• Analyze user behavior

• Measure marketing performance

Sharing you personal Information

We share your Personal Information with trusted third parties to operate our business, including:

• Shopify (ecommerce platform)

• Google Analytics

• Microsoft Clarity

• Payment processors

• Shipping providers

• Review platforms such as Judge.me

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Minors
The Site is not intended for individuals under the age of 13. 

Contact us

For questions or privacy-related requests, contact us at:

Email: LATOYZSALES@GMAIL.COM